 |
- Develops and coordinates all marketing, sales, trade show and promotional
efforts on behalf of the company and its product lines.
- Coordinates marketing activities to assure growth product/service
development, internal communications, quality control, profitability
and operating cost efficiency.
- Plans and directs advertising and marketing campaigns by identifying
customer service and potential customer requirements, developing a
campaign strategy to promote company products, and presenting proposals
and concepts to Product Managers and Directors.
- Assists with forecasting, implementing and monitoring the marketing
budget, long-term plans and industry involvement.
- Coordinates the company's future market growth plans and long-term
marketing objectives for products, services and markets.
- Plans and implements the company's public relations activities.
- Develops advertising budgets by conferring with Project Coordinator
and Product Manager teams.
- Maintains the company's marketing database.
- Researches and analyzes market data to identify marketing opportunities
and resolve marketing problems.
- Obtains market research information through customer satisfaction
surveys and measuring sales results.
- Conducts marketing research through interviews, outside consumer
testing, analyzing and interpreting data.
- Tests products and services by composing and printing questionnaires,
coding answers, and interpreting data.
- Monitors new developments in research techniques.
- Maintains marketing database, including catalogs, key codes and
customer/prospect files.
- Interacts with the Product Managers and Production teams to develop
marketing plans and strategies.
- Plans, organizes and manages trade show operations and marketing.
- May negotiate and authorize contracts with newspaper, radio, television
and direct market representatives.
- Participates in professional societies, attends educational workshops
and reviews professional publications.
- Strong communication and creative skills, mathematical skills, organizational
and interpersonal skills are imperative.
- Bachelor's degree in Marketing or International Marketing required,
or equivalent experience (at least six years in a sales/marketing
environment with decision-making responsibility); MBA highly desirable.
- Must be detail-oriented and work well under pressure.
- Ability to conduct and interpret economic market segmentation studies
is critical.
- High-level project management skills a must.
- CMP or other trade show planner certification desirable.
© 2001
The Bell Group. All rights reserved.
|
 |
