Marketing - Copy Writer/Editor

Description:

• Writes advertising copy for use by publication or broadcast media to promote sale of goods and services.
• Develops, writes and edits material for reports, manuals, briefs, proposals, instruction books, catalogs and related technical and administrative publications concerned with work methods and procedures, installation, operation and maintenance.
• Consults with sales media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
• Obtains additional background and current development information through research and interview.
• Reviews advertising trends, consumer surveys and other data regarding marketing of specific and related goods and services to formulate presentation approach.
• Writes preliminary draft of copy and sends to other impacted stakeholders for approval.
• Corrects and revises copy as necessary.
• Writes articles, bulletins, sales letters, speeches and other related informative and promotional material.
• Enters information into computer to prepare advertising copy, using Microsoft Word and Quark.
• When writing technical documentation, observes production, developmental and experimental activities to determine operating procedure and detail.
• Interviews production and engineering personnel and reads journals, reports and other material to become familiar with product technologies and production methods.
• Reviews manufacturer's and trade catalogs, drawings and other data relative to operation, maintenance and service.
• Studies blueprints, flow charts, sketches, drawings, parts lists, specifications, mock ups and product samples to integrate and delineate technology, operating procedure and production sequence and detail.
• Organizes material and completes writing assignments according to set standards regarding order, clarity, conciseness, style and terminology.
• Reviews published materials and recommends revisions or changes in scope, format, content and methods of reproduction and binding.
• Maintains records and files of technical writing work and revisions.
• Must be able to do some layout work in Quark.
• Arrange for duplication and distribution of material when producing small quantity flyers and information pieces.
• May write speeches, articles and public or employee relations releases.

• College degree in writing or related humanities and minimum of three years experience doing business or advertising writing.
• Ability to collaborate with a group of creative individuals to produce a finished work.
• Experience in editing own work and work of others.
• Will be required to pass an internally administered skills test, evaluating creative, clarity and technical skills, in order to be considered for position.