Marketing - Circulation Planning/Data Analyst

Responsibilities include, but are not limited to:

• Develop segmentation strategies and initiatives that drive our catalog direct marketing
• Develop, test and implement other printed material mailings and Internet campaigns strategies
• Develop goals and plans for new customer acquisition, retention, and reactivation marketing
• Manage list management process & brokerage, merge/purge, house prospects, and international mailings
• Develop reporting on file attrition, retention and acquisition measurement
• Develop and present reports on prospect lists and segments performance
• Work closely with Merchants to determine target segments and increase mailing efficiency
• Monitor performance of all circulation strategies and make appropriate recommendations
• Prepare marketing budgets for house file and prospect circulation (catalog and Internet) new business development, list management and merge/purge processing
• Create, prepare and present circulation analysis and reports as required
• Manage data extraction and execution of all mailings
• Manage vendor activities to ensure that catalogs and other media are mailed as scheduled
• Maintain Marketing Events Calendar
• Ensure back-end processes support and internal communication

Skills:

• Excellent understanding of marketing segmentation strategies required (RFM a must)
• Must be self-directed and detail-oriented
• Excellent communication and project management skills
• Familiar with mailing requirements
• Need to be both creative and analytical
• Need to be able to think outside the box
• Expert level PC skills required: MS Word, Excel, MS Access a must
• Excellent communication and project management skills
• Need to be able to maintain focus in a fast pace environment

Qualifications:

• Bachelor Degree required (a marketing or business degree a plus, but will consider other educational credentials if a candidate presents the right experience).
• 4-5 years direct marketing, circulation experience and data analysis required